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This is the future of the handheld gaming market -- Nintendo's successor to the Game Boy Color September 15, 2000 On August 24, 2000, Nintendo unveiled its portable gaming platform for a new generation: GameBoy Advance. It was Spaceworld in Tokyo, Japan where Atsushi Asada, Executive Vice President of Nintendo Co, LTD. greeted the crowd assembled before the main stage, and presented for the first time to the public the Game Boy Advance unit. The system had been officially announced since August 1999, but it was at this Nintendo-sponsored event that the entire gaming population got to see the actual unit in-hand and playable. It is a major step up from the original Game Boy and Game Boy Color, offering new graphic and sound capabilities for its own game while retaining 100% compatibility with the older Game Boy systems. The system is almost exactly the size of a Game Boy Color system, but now wider than it is high. Hands that hold onto the system are now spread apart and at a lot more comfortable position than on the past Game Boy systems.
The Game Boy Advance screen is much wider and a bit larger than the Game Boy Color's, while offering the same non-backlit, reflective technology. Since the Game Boy Advance can handle more colors on-screen than the Game Boy Color, the screen looks brighter and more colorful.
System colors are not final, but Nintendo showed off four flavors at Spaceworld:
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